Introduction
The Mobile Apps 2.0 Initiative is focused on building a sustainable mobile-tablet-TV content and apps ecosystem which benefits all parties.
Building on output from the Mobile Apps 2.0 Exec Brainstorms held in Palo Alto and London and new research and ‘use case’ development from business model innovation firm STL Partners, the Executive Brainstorms are part of larger New Digital Economics events. Details of the Spring 2011 events are here:
- Mobile Apps 2.0 Exec Brainstorm AMERICAS
6 April 2011, Crowne Plaza Hotel, Palo Alto, California
- Mobile Apps 2.0 Exec Brainstorm EMEA
12 May, Guoman Tower Hotel, London
Details of upcoming New Digital Economics Exec Brainstorms are here:
- New Digital Economics - AMERICAS
5-6 October 2011, New York
- New Digital Economics - EMEA
9-10 November, Guoman Tower Hotel, London
- New Digital Economics - APAC
30 November - 1 December, Capella Resort, Singapore (details to follow soon)
Telco 2.0™ Brainstorm Participant Survey'
Event Focus
In this event, we explore what needs to be done to build a sustainable mobile-tablet-TV content and apps ecosystem which benefits all. We look at existing best practice for both the app store itself and the apps and content that reside within it. We also look to the future and focus on what needs to be done now to build a successful future in mobile apps and content.
Unique Interactive Format
STL Partners' unique interactive format, called "Mindshare", gathers together representatives from across the communications, media, internet and technology sectors to explore opportunities to exploit telecoms assets and capabilities to grow business in the digital economy. It is run as a large scale structured brainstorm comprising roughly: 30% Stimulus presentations; 22% Interactive brainstorming with peers; 13% Panel discussions; 35% Networking.
Video from our Spring 2011 events
Stimulus Presenters
Our Executive Brainstorms attract some of the most creative and strategic thinkers in the Technology, Media and Telecoms sector. In addition to the STL analysts who prepare new analysis for the events, they include more than 20 senior presenters and panellists – either leading industry figures or people running cutting-edge projects relevant to the brainstorm topics.
Contact
Event Director: tom.davies@stlpartners.com
Sponsorship Manager: dan.collins@stlpartners.com
Focus
Best App Store Strategies & Biz Models
What are the best strategies for success in this marketplace? What are the most appropriate business models for distributing value across all ecosystem players?
Marketing, Merchandising & Monetising Apps
What are the roles of different players? When should different revenue models be deployed? How can momentum be created? What are the benefits of understanding user behaviour? What are the benefits and risks of a multi-platform app store approach? How important is social media?
Industry Requirements for future success
What actions are required by players? How can operators add value? How should existing players manage relationships with new players? Where should players work together? Recent best (and worst) practice
Connected Home 2.0
Tablets, Connected TVs and TV Apps. What is the role of mobile devices and personal data? In-home media distribution.
Out-Appling Apple
What are Apple’s strengths and weaknesses? What is the true impact of the iPad? Fostering alternative ecosystems
Additional Features
Evening showcase of cutting edge international apps for developers
Event Report: all participants receive an exclusive report of up to 100 pages of analysis and feedback from the brainstorm
NDE Video coverage: Key content and feedback from the event event will be recorded, edited and made available on-demand after the event
New Research: new STL Partners analysis will be released at the event
Networking: Advanced programme of social and business networking
Created by
Platinum Sponsors
Gold Sponsors
Bronze Sponsors
Supported by
Sponsorship Opportunities
Email
contact@stlpartners.com
